Farooq R, Noman Ansari, Ammara Shoukat. PAKISTANI FOOD TVCS HYBRIDIZATION OF CULTURAL SYMBOLS FOR INFLUENCING PURCHASE BEHAVIORS. JASS [Internet]. 2025Dec.30 [cited 2026Feb.16];12(2):97-105. Available from: https://ojs.jass.lcwu.edu.pk/ojs/index.php/jass/article/view/545