Farooq, Rashid, Noman Ansari, and Ammara Shoukat. “PAKISTANI FOOD TVCS HYBRIDIZATION OF CULTURAL SYMBOLS FOR INFLUENCING PURCHASE BEHAVIORS”. Journal of Arts & Social Sciences 12, no. 2 (December 30, 2025): 97-105. Accessed February 16, 2026. https://ojs.jass.lcwu.edu.pk/ojs/index.php/jass/article/view/545.