AWAIS AHMED; INAM ULLAH KHAN; UMAR FAROOQ; ALI NAJAM UL HAQUE. THE IMPACT OF CONTENT QUALITY, AUTHENTICITY, AND AI TRANSPARENCY ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND PERCEPTION AND TRUST. Journal of Arts & Social Sciences , v. 13, n. 1, p. 125-133, 30 Jun. 2026.