Awais Ahmed, Inam Ullah Khan, Umar Farooq and Ali Najam Ul Haque 2026. THE IMPACT OF CONTENT QUALITY, AUTHENTICITY, AND AI TRANSPARENCY ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND PERCEPTION AND TRUST. Journal of Arts & Social Sciences . 13, 1 (Jun. 2026), 125-133. DOI:https://doi.org/10.46662/jass.v13i1.590.